— Customer Success Story

Great sauce, every taste — run on Paradigm.

Afoodable is a leading Cape Town condiment manufacturer, making custom sauces, marinades and dressings for brands across South Africa. Six years ago they went looking for one integrated system to run operations and surface accurate, accessible information. They chose Paradigm — and have grown with it ever since.

Featured customer
Condiment manufacturer · Montague Gardens, Cape Town
6
years as a Paradigm customer
1
integrated system, end to end
Custom
sales apps built for Afoodable
Live
stock & production visibility
— The company

A leading condiment manufacturer.

Afoodable makes custom specialty sauces, marinades and dressings for key clients across South Africa — a turnkey service spanning recipe development, a QC lab, bottling, labelling and dispatch. Their clients get to focus on their brands while Afoodable handles production.

— The challenge

One version of the truth.

A growing production operation needed an efficient, integrated system to run day to day — and accurate, accessible information to make informed decisions and streamline the business. Disconnected tools couldn't keep pace with the recipes, batches, stock and orders moving through the factory.

— Why Paradigm

Practical, supported, and a fit.

Afoodable wanted software that worked for the business and a partner that stood behind it. These are the reasons they chose Paradigm.

Practical & Cost-Effective

A capable ERP that fit the business — without over-engineering it or overspending.

Reliable Service & Support

A partner that answers — dependable service and support behind the software.

Built For Operations

Stock, purchasing, production, recipes and sales in one connected system.

Real Stock Control

Accurate, accessible stock information across the whole operation.

Custom Sales Applications

Paradigm built and implemented new sales apps tailored to Afoodable's processes.

Grows With The Business

Six years on, Paradigm still supports Afoodable as the business expands.

— Any screen

Sales apps, built around how they sell.

Beyond the core ERP, Paradigm designed and implemented custom sales applications for Afoodable — tooling shaped around their own sales and operational processes, not an off-the-shelf compromise.

Orders captured in the warehouse and on the road, straight into the system
Live pricing, stock and customer history at the rep's fingertips
Fewer re-keys and errors, faster turnaround from order to dispatch
Refined over six years to match the way Afoodable works

“We needed one system to run operations — and the information to make the right calls. Paradigm gave us both.”

Liesl Friedman · Systems Manager, Afoodable
— The results

Six years of running better.

Efficiency ↑

Day-To-Day, Streamlined

A significant improvement in the efficiency and management of daily operations.

On Hand

Stock, Visible

Much-improved access to information in stock control, exactly when it's needed.

6 yrs

A Lasting Partnership

Still Afoodable's valued technology partner, supporting continued growth.

After six years with Paradigm, we’re very satisfied. They’ve brought a significant improvement in the efficiency and management of our day-to-day operations, improved our access to stock information, and even developed new sales applications for us. They’re a valued technology partner, supporting our continued business growth.

Liesl Friedman
Systems Manager · Afoodable
— A recipe worth sharing

Let's see what Paradigm
can do for your operation.

Like Afoodable, run production, stock, purchasing and sales in one integrated system — alongside Sage, with support that sticks around.