Your B2B portal, your webstores and every marketplace flow into a single Paradigm sales pipeline — one catalogue, one stock pool, one source of truth for pricing and fulfilment.






However your customers buy — direct, online or through a marketplace — Paradigm captures the order and keeps your stock and pricing in step.
Give your trade customers a self-service storefront on your branding — where they see their pricing, your live stock, and their order history, and place orders themselves, day or night.
A custom-branded portal that looks like your business, not a generic template.
Customers see their negotiated pricing and real-time stock availability.
Every portal order lands in the same Paradigm pipeline as every other channel.
Every channel draws from the same live stock. When a unit sells on Takealot, it's gone everywhere else too — so you stop overselling and disappointing customers.
Maintain products and pricing once in Paradigm and push them out across your portal, webstores and marketplaces — no spreadsheets, no double-capture.
See how Paradigm brings your B2B portal, webstores and marketplaces into one pipeline.