One place for stock, sales and finance.
Greenfish Traders is a family-run supplier of responsibly caught, traceable seafood — fresh and frozen — to Cape Town and beyond. Their operation ran on scattered spreadsheets and a disconnected accounting system. Paradigm brought stock, sales, purchasing and production together in one view.
Responsibly caught, one hook at a time.
Greenfish supplies sustainable, low-impact seafood from legal, responsibly managed sources — every product traceable to species, catch method and origin. But behind the scenes, the business was running on disconnected tools.
Information in too many places.
Stock lists, delivery logs and sales reports lived in separate spreadsheets — and the accounting system didn't talk to any of them. That meant constant manual capturing and reconciling, and no reliable real-time view of stock, especially across fresh and frozen products with different portion sizes and storage needs.
"Our information was spread across too many places… It was hard to get a reliable, real-time view of stock on hand, and month-end reporting took far longer than it should have because we were pulling numbers together by hand."
Liam Vincent · Greenfish
One system, built around the business.
They looked at several ERPs. Paradigm stood out for handling seafood's specifics — and fitting how they actually work.
If your business still runs on a combination of spreadsheets and disconnected systems, Paradigm is worth a serious look. It brought our operations, stock and finance together, and gave us the visibility we needed. Put in the time to clean up your data before going live — the payoff in time saved and control gained is well worth it.
Built For Seafood
Paradigm handles the realities of seafood processing and distribution — batch and product variations, different portion sizes and storage.
BOMs For Processed
Bills of materials for processed items like smoked and portioned products, costed and tracked through production.
One Connected System
Stock, purchasing, sales and invoicing all run off the same data — no more disconnected files.
Batch & Variations
Stock control with batches and product variations across fresh and frozen — accurate on-hand, fewer discrepancies.
Flexible To Fit
Flexible enough to fit how Greenfish actually operates — not forced into a generic, rigid process.
Support that mattered
The support during implementation made a real difference — chosen over other established ERP systems.
Everything Greenfish runs on.
Today Paradigm manages stock and warehouse control, purchasing and supplier management, sales orders and invoicing, customer records, production and bills of materials for processed products — and management reporting, all in one place.
"Paradigm could handle the specific realities of a seafood processing and distribution business — stock control with batch and product variations, bills of materials for processed items, and sales and purchasing, all in one system."
Liam Vincent · Greenfish
The biggest change is visibility.
8-10 hrs
Saved Every Week
Less manual capturing and reconciling between spreadsheets.
½ Time
Month-End Reporting
Numbers come from one system instead of being pulled together by hand.
Fewer
Errors & Write-Offs
Better stock accuracy and fewer invoicing and pricing errors — one dataset.
“It brought our operations, stock and finance together in one place — and gave us the visibility we needed to make decisions quickly.”
Let's see if Paradigm
can help you grow.
Like Greenfish, bring stock, sales, purchasing and finance together — one connected system, built around how you work.
- Work faster, Better, Together